• Up
to the minute information isn’t
available – online
is providing information from last year or last month,
but you need
a current update.
• The
answer just isn’t online – your
subject, or the particular slant, or specific population
hasn’t been covered. Or perhaps the information
is just too old and hasn’t yet been added to the digital
world.
• ‘Soft’ information is
critical – how does someone feel
about this? what’s the future direction of that? what’s the
scuttlebutt under the radar?
• You require input from particular individuals or organizations,
and answers to your specific questions.
• You want honest answers you might not get yourself – your clients
or customers may not be willing to tell you directly what their major issues
are, but may be willing to share anonymously with a neutral third party.
• Businesses
from telecommunications to travel, insurance to pharmaceuticals – anyone
who uses information to make good decisions whether they’re
Fortune 100 companies or small start ups
• Law
firms for finding expert witnesses, tracking
down facts, locating prior art, performing due diligence
• Consultants – marketing specialists,
business consultants, PR firms
• Government
Agencies – from
the National Institutes of Health to local and state agencies
• Researchers,
research departments, and research companies to supplement
their own work
• Individuals including
writers, inventors, entrepreneurs